The presentation presents a case history of the process of creating an institutional eLearning strategy and annotates this narrative with 20 lessons learned or exemplified within the process. In doing so, it addresses particular issues of identifying the drivers and catalysts for change, securing institutional commitment and getting key players ‘on board'. One of the keys is ensuring that the momentum for e-Learning starts from the pedagogy and not the technology; and this must be reflected throughout the process and into any ‘strategy' documents. The strategy must also show that it is designed for the particular context and environment of this university, recognising history, tradition, skill levels, etc.

The process of building the strategy should be open so that the sceptics and the unconvinced can see why you are thinking what you are thinking (though it is both always necessary to tell the whole truth – especially as issues should be put on the table in a ‘prepared' but not ‘fully-cooked' state).

The resultant strategy should have quantitative, measurable and challenging targets with agreed action plans to show how those targets will be achieved – with those action plans drawn up by those who have to carry out the actions. These plans – and the targets - must recognise that different approaches, and different targets, may be appropriate in different parts of the organisation.

Finally, the presentation suggests that if you have the vision and the will, you should just get out there, do it, and have fun!