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Thursday, July 13, 2006: 4:15 PM-5:00 PM
Huron Room (Sheraton Chicago Hotel & Towers)
K-12: Teaching Marketing in WebCT
Detailed Description:Learn about a virtual Marketing course that emphasizes effective strategies for student-student and student-instructor interaction. The presenters will give a demonstration of the course and will highlight good practices, such as encouraging communication, providing students with motivation and rapid feedback, creating frequent and varied course activities, and making the best use of WebCT tools.
Presentation Format:Showcase
Topic:Enabling learning: Effective instructional practices and student support models
Target Audience:Course Designers, Faculty and Other Instructors, E-learning Managers
Appropriate Audience Level:Beginning or new users of WebCT, Experienced WebCT users
Abstract Text:The web-ct platform gives us interesting tools so that students, besides learning the knowledge of the program of the subject, can feel the human touch through a computer, the motivation and interest on the advisors part towards each student, helps in a big measure to reflect the human being that we have inside. The personal pages can be of great use to us in this sense. The content module will guide a lot of the students to know the homework process and tools to use in each activity in the course. Each study object proposes this composed with the topic, objective, introduction, thematic contents and activities guide indicating on the calendar the dates to turn in each job. The basic thing is not to let the students send work copied literally from the information source used. You have to constantly motivate them so that they elaborate essays with their own comments and ideas related with knowledge acquired about some topic, not to do it this way it would be necessary not to receive their work or to severely affect their grade so that they don't do it again. The principal aspects to succeed in an on-line course are: 1.The interaction; 2.Motivation by advisor; 3.An adequate study program for the subject; 4.Grade within 24 hours maximum after the expiration of the asked for activities; 5.Have the activities adequately distributed throughout the course; 6.Rely on quality readings having to do with the course like web pages in each study object and; 7.Use platform tools, combining them and get the maximum benefit from each one. In this lecture, a marketing course is shown that is completely designed so that the practice is virtually taken, using different teaching strategies to make this course fun and effective.

Session Leader:KATYA GONZALEZ JIMENEZ
UNIVERSIDAD DE GUADALAJARA, CUNORTE
Co-Presenter:ALFONSO LOZANO PINEDO
UNIVERSIDAD DE GUADALAJARA, CUNORTE

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